The Private Sale
March 10th, 2010 at 14:10I make no secret about the fact that I solicit people who are trying to sell their homes privately. And often I’m pleasantly surprised by how receptive most people are when I contact them. I think it’s because most people realize I’m not trying to sell them something. I’m really trying to help them, as much as they are helping me.
I realize that really the only reason someone would try and sell a home without a real estate company is because they want to save some money, and that’s fair enough. In fact Property Guys advertise “Sell Your House.
Pay Yourself”. They don’t advertise ”Sell Your House, Save the Buyer some money”
So sellers, if you are going to properly market your home, you have to look at this from the buyers perspective for just a moment. Generally private homes for sale are more expensive, not less. And buyers know this.
Buying a home is a serious thing, and most wouldn’t risk making such a major purchase without the advice of an experienced Realtor. That’s why it’s so important to market your home to not only potential buyers, but also to Realtors. If you want to know who the most serious buyers are, look no further than www.realtor.ca Almost all the people selling houses – are also BUYING houses. And they ALL have agents.
Another very common thing I hear from private sellers is “if you have a buyer, we will happily pay you”. That’s fair enough too. But I’m only one agent, and there are about 1150 agents on the Kitchener-Waterloo Real Estate Board. If you are not marketing to all of them, you are missing out – big time.
At the end of the day, it’s not the top line that matters, it’s the bottom line.
Contact me today to let me show you how I can sell your home faster and for more money.
peterhendershot@remax.net
519.500.4696